DEEP INSIGHTS

See what works for who.

Not all visitors are the same. TweakMode breaks down experiment results by device, traffic source, geography, and behavior.

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Experiment #031 — Results by SegmentWINNER DECLARED

SegmentCTR LiftImpact

Overall+8.2%

MobileBEST+12.1%

Desktop+4.8%

Organic+9.4%

Paid+6.7%

Insight: Mobile visitors respond significantly more to this variant. Consider mobile-first optimization.

Segments

Break results down by what matters

Every experiment result is automatically split across four key dimensions.

Device

MobileDesktopTablet

See how experiments perform across screen sizes and input types.

Traffic Source

OrganicPaidSocialDirect

Understand which acquisition channels respond best to each change.

Geography

CountryRegion

Discover what resonates in different markets and locales.

Behavior

New vs ReturningPage depth

Separate first-time visitors from loyal users to tailor each experience.

Actionable insights

Patterns you would never spot manually

TweakMode surfaces cross-segment patterns and turns them into clear recommendations.

Device insight

Mobile visitors respond 2.5x more to short headlines

Experiment #031 saw a 12.1% lift on mobile but only 4.8% on desktop. The winning variant used 40% fewer words in the hero.

Behavior insight

Returning visitors don’t need social proof near CTA

Experiment #044 removed testimonials from the pricing CTA. New visitors converted 8% worse, but returning visitors converted 6% better.

Source insight

Paid traffic prefers benefit-driven CTAs over urgency

Experiment #039 tested "Start your free trial" vs "Don’t miss out — start now". Paid traffic preferred the benefit-driven version by 9.4%.

Geo insight

European visitors engage more with privacy-first messaging

Experiment #052 added a small "No credit card required" badge. EU traffic saw a 14% lift; US traffic saw no significant change.

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